1. Introduction
2. Objectives
3. Registration Requirements
4. Registration
5. Registration & Payment
6. Submission
7. Format & Deliverables
8. Judging Criteria
9. Timeline
10. Prizes
11. Itinerary
12. Organisers

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Introduction

GCMF is an uprising representative in the global Chinese business market. Founded by professionals & academics from 4 different countries. Providing a platform to promote Chinese marketing, upholding the standard of excellence in the practice of marketing via case studies, recognition of achievements, fostering innovations .

China (Hong Kong):
Sherman Lam
Secretary-General

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Objectives

Through the process of case study & analytic, to pursue the latest industry and enterprises trends, focus on the development of industry and enterprises; aims to let participants understand the experience of successful enterprises, and take the lessons from the failed enterprises, learn more about enterprise real-time trends. Case study & analytic competition is a major competition for business student, contents of the case study involves marketing management, financial management, strategic management, etc. All teams are required to have a case study and provide its solutions in the form of formal reports and having a presentation, it embodies a whole process of thinking, a platform to improve participants’ abilities in problem identifying, analytical skills and solving skills, as well as the team spirit and communication skills, by improving all participants’ comprehensive quality.

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Registration Requirements

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Registration

• To participate, please click on the following link to register online: https://www.gcmf.com.sg/bmcsac2020-registration/
• If you have any issues registering, email to competitions@gcmf.com.sg
• A confirmation email will be sent to the teams once payment has been received. If you have yet to receive the email, you are not allowed to participate in the competition
• The registration fees does not include payment for your accommodation, food and transportation.

Register online at the online portal:

Teams must make payment for online registration by 31st May 2020 (teams that fail to do so would not be allowed to participate in the competition). An invoice will be issued by GCMF upon receiving the payment. Invoice has to be presented on day of competition for registration.

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Registration & Payment

TT Bank Transfer

Account Name  : GLOBAL CHINESE MARKETING FEDERATION
Bank Name  : United Overseas Bank Limited Singapore
Bank Branch  : JURONG EAST JEM
Bank Code  : 7375
Branch Code  : 336
Account Number  : 388-304-662-3
Swift Code  : UOVBSGSG

After transferring, please email TT slip to competitions@gcmf.com.sg
*Do note that the stated SGD $600 excludes additional fees to be paid base on your bank requirements.

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Submission

• Each team is to submit a proposal in PDF format and presentation in PPT. All proposals are to be in English or Chinese and should come with an independent cover with the team name, names of the team members and mentors.
• The names of the students’ Universities or colleges should not appear in the proposal or on any page of the proposal.
• Email subject format please follow the format : competition name(short form) -year – team name e.g BMCSAC– 2020 – Beijing University
• The proposal should be submitted by the deadline to competitions@gcmf.com.sg
• Participating teams must submit their final project report and their presentation power point (PPT) slides by email to competitions@gcmf.com.sg by the final submission date and time.
• PPT slides are to be submitted in Microsoft PowerPoint, slide size must be Widescreen 16:9.
• Students are to bring the softcopy of the presentation slides along with them to prevent the loss of documents / corrupted documents.
• Order of presentation will be decided through balloting before teams arrive in Singapore.
• Each team will have 10 minutes to present, followed by 5 minutes of Q&As. All reports and presentations must be submitted either in English or Chinese.

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Format & Deliverables

The competition requires a submission in the form of a proposal and a project roadmap. The roadmap must include a 10-minute presentation, followed by a 5-minute Q&A segment. A timekeeper will issue a reminder to each team once they have reached the final minute of their presentation. The entire competition will be conducted in English or Chinese.

Each team is required to select an enterprise for the case study. (The selected enterprise should be typical and familiar to everyone).

Following are the factors should be included in your written report, and you may also include more factors in: 

• Table of Contents
• Abstract
• Introduction
• Case Profile
• Enterprise Internal Analysis
• Enterprise External Analysis
• Enterprise Management Model
• Development limitations
• Conclusion and Inspiration
• Appendix and References

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Judging Criteria

Final result is the combination of the scores for report (60%) which is 60 marks  and presentation (40%) which is 40 marks, total 100 marks (100%).

Judging criteria of written report (60 points)

Judging criteria of presentations and Q&A (40 points)

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Timeline

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Prizes

All participating teams will be presented with certificates of participation. All prizes are subject to changes with further notice.

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Itinerary