1. Introduction
2. Objectives
3. Registration Requirements
4. Registration
5. Registration & Payment
6. Submission
7. Format & Deliverables
8. Judging Criteria
9. Timeline
10. Prizes
11. Itinerary
12. Organisers

move to top

Introduction

GCMF is an uprising representative in the global Chinese business market. Founded by professionals & academics from 4 different countries. Providing a platform to promote Chinese marketing, upholding the standard of excellence in the practice of marketing via case studies, recognition of achievements, fostering innovations .

China (Hong Kong):
Sherman Lam
Secretary-General

move to top

Objectives

The Business Event Planning Competition (BEPC) is organized by GCMF to enhance business trainings and award tourism talents, to promote the development of conference & incentive travel industry ; and to promote regional communication among University faculty and students majoring in MICE, hospitality and tourism management.

move to top

Registration Requirements

move to top

Registration

• To participate, please click on the following link to register online: https://www.gcmf.com.sg/bepc2020-registration/

• If you have any issues registering, email to competitions@gcmf.com.sg
• A confirmation email will be sent to the teams once payment has been received. If you have yet to receive the email, you are not allowed to participate in the competition
• The registration fees does not include payment for your accommodation, food and transportation.

Register online at the online portal:

Teams must make payment for online registration by 31st May 2020 (teams that fail to do so would not be allowed to participate in the competition). An invoice will be issued by GCMF upon receiving the payment. Invoice has to be presented on day of competition for registration.

move to top

Registration & Payment

TT Bank Transfer

Account Name  : GLOBAL CHINESE MARKETING FEDERATION
Bank Name  : United Overseas Bank Limited Singapore
Bank Branch  : JURONG EAST JEM
Bank Code  : 7375
Branch Code  : 336
Account Number  : 388-304-662-3
Swift Code  : UOVBSGSG

After transferring, please email TT slip to competitions@gcmf.com.sg
*Do note that the stated SGD $600 excludes additional fees to be paid base on your bank requirements.

move to top

Submission

• Each team is to submit a proposal in PDF format and presentation in PPT. All proposals are to be in English or Chinese and should come with an independent cover with the team name, names of the team members and mentors.
• The names of the students’ Universities or colleges should not appear in the proposal or on any page of the proposal.
• Email subject format please follow the format : competition name(short form) -year – team name e.g BEPC – 2020 – Beijing University
• The proposal should be submitted by the deadline to competitions@gcmf.com.sg
• Participating teams must submit their final project report and their presentation power point (PPT) slides by email to competitions@gcmf.com.sg by the final submission date and time.
• PPT slides are to be submitted in Microsoft PowerPoint, slide size must be Widescreen 16:9.
• Students are to bring the softcopy of the presentation slides along with them to prevent the loss of documents / corrupted documents.
• Order of presentation will be decided through balloting before teams arrive in Singapore.
• Each team will have 10 minutes to present, followed by 5 minutes of Q&As. All reports and presentations must be submitted either in English or Chinese.

move to top

Format & Deliverables

The competition requires a submission in the form of a proposal and a project roadmap. The roadmap must include a 10-minute presentation, followed by a 5-minute Q&A segment. A timekeeper will issue a reminder to each team once they have reached the final minute of their presentation. The entire competition will be conducted in English.

Each team must choose any one of the following three themes and complete a business event plan:
A. Conference & Incentive Travel Plan
B. Hotel Business Events Management
C. Exhibitions & Conference Plan

A. Conference & Incentive Travel Plan

• The objective of the travel proposal is to produce a conference and incentive travel plan for a client at the annual competition in Singapore.
• Each team is permitted to choose one client company (either private China companies or foreign enterprises in China). The staffs in attendance at the annual meeting should be from the client’s headquarters or branch companies around China.
• The clientele industries should include but is not limited to – automotive, digital electronics, energy, finance, catering, entertainment, chemical production, advertisement, mass media etc.

Special Activites

• Welcome dinner
• Awards dinner
• Annual work review & summary
• Workshops
• Social party
• Sightseeing
• Shopping
• Team Building Activities

Factors of Proposal Content

• Content
• Company introduction (including company background, scale, culture, features）
• Objective
• Feasibility analysis
• Theme
• Design and planning of the schedule (including time, location, participants, catering, accommodation, transportation, activities, tourist attractions, etc)
• Crisis management
• Budget
• Competition Agenda
• Special highlight of this programme
• Expected effects

B. Hotel Business Events Arrangement

Teams who opt for the second theme will choose one conference hotel or design a new innovative hotel, and propose a turnkey business event plan for the annual meeting of the client company (including hotel reception and hotel activity arrangements).

Factors of Proposal Content

• Content
• Conference hotel introduction (including company background, scale, culture, characteristics, etc.) or designed hotel introduction (including idea conception, brand and development, marketing, hotel operation and management, etc.)
• Reception scheme (innovative reception design)
• Event planning: including but not limited to agenda (time, location, characters, catering, accommodation, transportation, activity arrangement), conference and event theme, visual design (logo, identification card, invitation letter, copy writing), guest invitation, etc.
• Special highlight in this programme
• Expected effects
• Crisis management
• Budget

C. Exhibitions & Conference Plan

The integral planning for one MICE project (including but not limited to plans of Exhibitions, conference, festival event and etc.)

Factors of Proposal Content

Participants should introduce their proposal to the judges in detail according to professional knowledges of MICE with focused theories emphasized and relevant data provided, and presentation should include the process from project set-up to project promotion as well as program management and operation.

• Analysis on project set up (containing possible risks analysis and solution)
• Project operation plan (containing project construction and schedule)
• Project marketing plan
• Project budget (containing the estimated time that profit and loss get balanced according to the most real situation, analysis on best and worst scenario, and the solution for worst scenario)
• Feasibility and sustainability of the project
• Participants could emphasize some of the aspects above according to their own strategies and project features, as well as chose whether to present other relevant contents in the proposal and presentation, e.g. crisis management, information management, human resource management and etc.
• The presentation should clearly convey the following message to judges: target audience of the exhibitor, display range of the MICE, target group of the audience, the specific position compared to other similar MICE. Marketing plans should be diversified on different target groups.
• Except analyses on external elements (economy environment, regional advantages and etc.), if there is existing MICE on similar topics, SWOT analysis should be provided (strength, weakness, opportunity, threat of the project) should be provided together with how to exert strength, avoid weakness and deal with risks. Meanwhile, the result of SWOT analysis should be of influence on project operating strategy and practice.
• The plan and execution of each part (marketing, operation, budget and etc.) should be in accordance with project positioning strategy.

move to top

Judging Criteria

The competition will be judged based on a percentage system, totaling 100%. Planning of proposals will be 50% and the presentation segment will be 50%.

Judging criteria of written proposals
– Originality of the content
– Rationality of the programme
– Consistency of programmes outlined
– Creativity of programmes proposed
– Design and planning of programmes 

Judging criteria of presentations
– Overall content and style of presentation
– Delivery of presentation
– Time management
– Teamwork
– Unique and innovative content
– Presenter’s quick-thinking and reaction to situations

move to top

Timeline

move to top

Prizes

All participating teams will be presented with certificates of participation. All prizes are subject to changes with further notice.

move to top

Itinerary