Sherman Lam

Sherman Lam, a seasoned marketing and management professional, brings over 20 years of senior leadership experience across IT, textiles, consulting, marketing, and academia. He has played an instrumental role in shaping strategic directions and driving impactful initiatives across multiple industries and institutions.

Sherman served as Chairman of the Hong Kong Institute of Marketing (HKIM) for two terms — 2001 to 2003 and 2012 to 2014 — where he championed professional marketing standards and contributed to industry development in Hong Kong and beyond.

Since 2014, Sherman has also served as the President of the Institute of Certified Marketers (ICM.HK), where he continues to advance professional certification standards and strengthen marketing education across the region.

Additionally, Sherman has been the Associate Director of the Marketing Institute of Singapore (MIS) since 2014, contributing to the strategic growth of MIS and supporting the development of professional marketing education across Southeast Asia.

Sherman began his academic career at The Hong Kong Polytechnic University (PolyU) in 2001, serving as a Lecturer and Teaching Fellow in the Department of Management and Marketing until his retirement in 2017. During his tenure, he held several key leadership roles, including:

• Acting Marketing Director, Faculty of Business, PolyU (2004–2006)
• Senior Manager (Alumni Affairs), Faculty of Business, PolyU (2006–2007)

In addition to teaching, Sherman spearheaded the repositioning of the Faculty of Business at PolyU, strengthening its market presence and industry relevance. His teaching, coaching, and mentoring approach integrates real-world case studies, strategic insights, and leadership experience, equipping students and professionals with practical knowledge for today’s competitive business environment.

Academically, Sherman earned his MBA in Canada and pursued a prestigious doctoral research programme before returning to Hong Kong in 1994. His diverse career journey — spanning system integration, entrepreneurship, marketing consultancy, and academia — provides a well-rounded perspective for his students and training participants.

A highly respected educator and industry leader, Sherman continues to inspire with his passion for ethical and professional marketing practices, making him a valuable asset to the field of marketing education and training.