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2016 Global Chinese Marketing Federation Forum

13 June 2016

TITLE: MARKETING UNDER CHALLENGING ENVIRONMENT

Recently, there have been many reports that declare a global economic slowdown, as well as the announcement of the turbulences experienced in the global economy. However, there are experts arguing that the market will soon stabilise from the economic downturn. With the robust infrastructure of the Chinese markets, they have been holding up well and continues to offer lots of dynamic opportunities to foreign company despite challenging times. The Global Chinese Marketing Federation (CGMF) hopes to provide a platform for thought leaders from Asian region to share their practises and creative strategy which are currently deployed by successful company.

Forum Information

Date: 13 June 2016
Time: 09:00am – 12:45pm
Capacity: Approx. 200 participants
Venue: NTU @ One-North
11 Slim Barracks Rise (off North Buona Vista Road)
NTU@one-north campus, Executive Centre Level 3 (AU302),
Singapore 138664

Event Schedule

0830hrs – 0900hrs Registration cum arrival of guest  
09:00am – 09:20am Opening Speech Chinese ver.
Mr Zeng Ya Fei
Chairman & Founder of GCMF

English ver.

Mr Roger Wang
Vice-President & Founder of GCMF

09:20am – 09:30am Official launch of CCPIT Commercial Sub-Council Singapore Office

– Appointment of Chief Representative & Assistant Chief in Singapore

Mr Zeng Ya Fei
Chairman & Founder of GCMF

Mr Roger Wang
Vice-President & Founder of GCMF

Mr Yao Xin
Deputy General Secretary of CCPIT

09:30am – 09:50am Presentation by Bonsey Jaden CEO
Trend of Digital Marketing
Daniel Posavac
CEO
Bonsey Jaden
09:50am – 09:55am Signing of MOU with GCMF & Bonsey Design Jaden Jonathan Bonsey
Creative and Managing Director
Bonsey Design Jaden

Mr Zeng Ya Fei
Chairman & Founder of GCMF

09:55am – 10:25am Keynote speech on

Think New Asean!

Chinese ver.

<Rethinking Marketing towards Asean Economic Community>

Professor Jen LiChung
–        Vice-President of GCMF
–        Professor of Marketing at International Business Department, National Taiwan University

–        Director of Global Branding and Marketing Research Center at National Taiwan University

10.25am – 10.30am Official Book Launch of
Think New Asean!
(Launching mechanism)
McGraw-Hill Representative

Professor Jen LiChung
–        Vice-President of GCMF
–        Professor of Marketing at International Business Department, National Taiwan University
–        Director of Global Branding and Marketing Research Center at National Taiwan University

10.30am – 11.00am Tea Break

Autograph session
Professor Jen Li Chung

 

 
11.00am – 11.30am Presentation by SIPMM

<Implication of Purchasing Management Index (PMI) towards Marketing>

Professor Philip Poh
–        Chair of Singapore Pacific Business Council
–        Honorary Chair of Trade & Industry Association (Singapore)
–        Chair of Board at World Certification Institute (WCI)
11.30am – 11.35am Signing of MOU by GCMF and SIPMM on collaboration in offering SIPMM course to GCMF Professor Philip Poh
–        Chair of Singapore Pacific Business Council
–        Honorary Chair of Trade & Industry Association (Singapore)
–        Chair of Board at World Certification Institute (WCI)

Professor Jen LiChung
–        Vice-President of GCMF
–        Professor of Marketing at International Business Department, National Taiwan University
–        Director of Global Branding and Marketing Research Center at National Taiwan University

11.35am – 12.30pm Forum:

Creative Marketing as tool towards sustainable growth during current economic stagnation.

Singapore
–        Mickey Hee
–        Head of MIS National Body of Sales and Marketing
–        Academic Head of MISTC

Taiwan
Professor Jen LiChung
–        Vice-President of GCMF
–        Professor of Marketing at International Business Department, National Taiwan University
–        Director of Global Branding and Marketing Research Center at National Taiwan University

Hong Kong
Sherman Lam
–        Vice-President of Global Brand & Marketing Research Centre
–        Founder & President of ICM
–        Lecturer in Department of Management and Marketing, Hong Kong Polytechnic University (PolyU)

China
Professor Cui RiMing
–        Professor of Economics in Liaoning University, China
–        Member of Expert Committee of CCPIT

12.30pm – 12.45pm Q & A session