2016 Global Chinese Marketing Federation Forum

13 June 2016

TITLE: MARKETING UNDER CHALLENGING ENVIRONMENT

Recently, there have been many reports that declare a global economic slowdown, as well as the announcement of the turbulences experienced in the global economy. However, there are experts arguing that the market will soon stabilise from the economic downturn. With the robust infrastructure of the Chinese markets, they have been holding up well and continues to offer lots of dynamic opportunities to foreign company despite challenging times. The Global Chinese Marketing Federation (CGMF) hopes to provide a platform for thought leaders from Asian region to share their practises and creative strategy which are currently deployed by successful company.

Forum Information

Date: 13 June 2016
Time: 09:00am – 12:45pm
Capacity: Approx. 200 participants
Venue: NTU @ One-North
11 Slim Barracks Rise (off North Buona Vista Road)
NTU@one-north campus, Executive Centre Level 3 (AU302),
Singapore 138664

Event Schedule

0830hrs – 0900hrs	Registration cum arrival of guest
09:00am – 09:20am	Opening Speech	Chinese ver. Mr Zeng Ya Fei Chairman & Founder of GCMF English ver. Mr Roger Wang Vice-President & Founder of GCMF
09:20am – 09:30am	Official launch of CCPIT Commercial Sub-Council Singapore Office – Appointment of Chief Representative & Assistant Chief in Singapore	Mr Zeng Ya Fei Chairman & Founder of GCMF Mr Roger Wang Vice-President & Founder of GCMF Mr Yao Xin Deputy General Secretary of CCPIT
09:30am – 09:50am	Presentation by Bonsey Jaden CEO Trend of Digital Marketing	Daniel Posavac CEO Bonsey Jaden
09:50am – 09:55am	Signing of MOU with GCMF & Bonsey Design Jaden	Jonathan Bonsey Creative and Managing Director Bonsey Design Jaden Mr Zeng Ya Fei Chairman & Founder of GCMF
09:55am – 10:25am	Keynote speech on Think New Asean! Chinese ver. <Rethinking Marketing towards Asean Economic Community>	Professor Jen LiChung – Vice-President of GCMF – Professor of Marketing at International Business Department, National Taiwan University – Director of Global Branding and Marketing Research Center at National Taiwan University
10.25am – 10.30am	Official Book Launch of Think New Asean! (Launching mechanism)	McGraw-Hill Representative Professor Jen LiChung – Vice-President of GCMF – Professor of Marketing at International Business Department, National Taiwan University – Director of Global Branding and Marketing Research Center at National Taiwan University
10.30am – 11.00am	Tea Break Autograph session Professor Jen Li Chung
11.00am – 11.30am	Presentation by SIPMM <Implication of Purchasing Management Index (PMI) towards Marketing>	Professor Philip Poh – Chair of Singapore Pacific Business Council – Honorary Chair of Trade & Industry Association (Singapore) – Chair of Board at World Certification Institute (WCI)
11.30am – 11.35am	Signing of MOU by GCMF and SIPMM on collaboration in offering SIPMM course to GCMF	Professor Philip Poh – Chair of Singapore Pacific Business Council – Honorary Chair of Trade & Industry Association (Singapore) – Chair of Board at World Certification Institute (WCI) Professor Jen LiChung – Vice-President of GCMF – Professor of Marketing at International Business Department, National Taiwan University – Director of Global Branding and Marketing Research Center at National Taiwan University
11.35am – 12.30pm	Forum: Creative Marketing as tool towards sustainable growth during current economic stagnation.	Singapore – Mickey Hee – Head of MIS National Body of Sales and Marketing – Academic Head of MISTC Taiwan Professor Jen LiChung – Vice-President of GCMF – Professor of Marketing at International Business Department, National Taiwan University – Director of Global Branding and Marketing Research Center at National Taiwan University Hong Kong Sherman Lam – Vice-President of Global Brand & Marketing Research Centre – Founder & President of ICM – Lecturer in Department of Management and Marketing, Hong Kong Polytechnic University (PolyU) China Professor Cui RiMing – Professor of Economics in Liaoning University, China – Member of Expert Committee of CCPIT
12.30pm – 12.45pm	Q & A session